Marketing and E-commerce
The Marketing and E-Commerce program provides students with essential knowledge of digital marketing and online business strategies.
Duration of Study
Four Years
Degree
Bachelor of Science in Business Administration - Marketing and E-commerce
Credit Hours
122 Hours
Program Highlights
The Marketing and E-Commerce program offers a dynamic curriculum that addresses the evolving nature of consumer behavior and digital commerce. Students learn to develop effective marketing strategies, manage digital platforms, and leverage analytics to support business growth. The program includes hands-on projects, case studies, and emerging technologies to ensure students are equipped with current industry knowledge and can adapt to rapidly changing market demands.
Skill Development
Students will gain expertise in digital marketing techniques, consumer insight analysis, e-commerce platform management, and online branding. They will learn how to execute targeted campaigns, optimize digital content, and use data to enhance user experience and conversion. This practical skillset prepares graduates for impactful roles in online business development, brand strategy, and digital media management.
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Admission
Requirements
Academic Prerequisites
- Egyptian Thanaweya Amma: Any track – علمي علوم / علمي رياضه / أدبي.
- American Diploma: 8 subjects incl. English + 7 approved subjects + SAT/ACT/EST.
- Canadian Diploma: 8 subjects from Grades 11 & 12 incl. English + 7 approved subjects.
- French Baccalaureate: 7 subjects with Math in the terminal year.
- IGCSE: 8 O-Level subjects incl. English + 7 approved subjects.
- International Baccalaureate: 6 subjects incl. English + Theory of Knowledge & Extended Essay.
- Nile Certificate (CNISE): 7 L1 subjects incl. Arabic, English, and Math.
- Abitur: 7 subjects incl. English + 6 approved subjects.
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How to apply
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